Media = means of mass communication sending information or expressing ideas through the internet, newspaper, magazines, television, etc.,
Literacy = the ability to read and write
Media literacy is an expansion of traditional literacy, ability to read access, analyze, evaluate, and create media, has become an essential skill in the modern days.
Media all have a strong influence on how we see the world, an influence that often begins at a very younger age nowadays. To be engaged with the modern world, media consumers need to develop skills of media literacy.
Media literacy skills are included in the educational standards around the world starting from kindergarten in MEDCs, but not LEDCs.
Today’s information and entertainment technologies communicate to us through a powerful combination of words, images, and sounds. We need to develop a wider set of literacy skills helping us to both comprehend the messages we receive and effectively utilize these tools to design and distribute our own messages. Being literate in a media age requires critical thinking skills that empower us as we make decisions, whether in the classroom, the living room, the workplace, the boardroom, or the voting booth. (National Association for Media Literacy Education, 2010)
Media literacy represents a necessary, inevitable, and realistic response to the complex, ever fast pace changing electronic environment that surround us. Develop expertise with the increasingly sophisticated information and entertainment media that address us, affecting the way we think, feel, and behave.
Media literacy also helps people to manage content and communications, and protect themselves and their families from the potential risks associated with using these services.
National Association for Media Literacy Education. (2010). Media Literacy Defined. [online] Available at: http://namle.net/publications/media-literacy-definitions/.